Jan 16, 2017 10:18:02 AM

How to Create Content that Boosts Thought Leadership & SEO

Content is the fuel that drives the internet. The problem is the internet is overloaded with content. Some good and some... well you know. In this week's SMA Marketing Minute, we answer a question about how to use content to benefit both thought leadership and our SEO efforts.

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Jan 13, 2017 6:30:00 AM

How a Hacked Website Can Impact Your Business

Your website is one of your most important business assets. With today’s interest driven culture, a majority of your current and future customers use your website to learn more about your company and the solutions you provide. While many business owners have come to realized the importance of having a web presence, many have neglected website security. In fact, according to a 2012 Sophos Security Threat Report, on average 30,000 websites are hacked every day. What’s worse is many site owners have no idea that malware or spam was added to their site. Having a compromised website impacts your users, your business, and your marketing efforts.

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Jan 11, 2017 6:30:00 AM

A Beginner's Guide to Blogging

Blogging can be an inexpensive way to distinguish your individual voice within your areas of expertise. Whether you use your platform to promote a product, share recipes, or teach a skill, blogging gives you the freedom to create and share as much information as you desire.

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Jan 9, 2017 9:30:00 AM

Content Marketing & Ads: Where Should You Focus Your Time?

Time is the most important asset we have. If we misuse it, it’s gone. Those who learn to use time in their favor yield amazing results. As a marketing agency, it’s easy to get so wrapped up in marketing your clients that you forget to market yourself. This was one of my biggest mistakes when I first started my agency. When I decided to treat my agency like a client and dedicate time and energy into marketing my brand, I started to see amazing growth.  For more on how to create better content, check out this post.

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Jan 6, 2017 6:26:00 AM

So You Want Growth? Take Action!

“Maybe next year…” These three simple words have done more to stop businesses from growing than almost any other. While vision casting and planning for the future is great, if you don’t start taking steps in the direction you want to go now, you’ll never get there. One of the most common questions I get from new clients is "how soon will I see results?” While the standard answer is three to six months, what I really try to convey is that SEO and Inbound are about building sustainable growth over time. But you’ll never see this growth if you don’t take action.

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Jan 3, 2017 7:00:00 AM

5 Marketing Tools I Can't Live Without [VIDEO]

Having the right tools is essential to getting the job done right and in a timely manner. The same goes for marketing. If you want to attract and convert leads online, you have to have the right tools. This is one area where I see businesses fail the most. They get the idea that they need to market themselves but when it comes time to buy tools that will help them maximize results they balk. Now, not all the tools on my list have a fee. In fact, only one is. But even for the free tools, there is a level of buy-in and commitment you must have in order to see your desired results.

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