Successful inbound marketing and sales campaigns must be built on a solid foundation. The best place to start is to define your target audience. We do this by creating "buyer personas." A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. (HubSpot). While there is a lot of good content about personas online, most of the execution in creating personas is less than satisfactory. So how can we create buyer personas that go deeper than basic demographics and assumptions? Watch the video below to learn more.Read More
You’ve launched your first inbound marketing campaign and now leads are starting to come in. So, now what do you do? We often get so focused on generating leads that we don’t have a clear plan of action once someone engages with us. After a visitor becomes a lead is when the real work begins.
How you handle your leads is just as important (if not more) than generating them in the first place. Because what good are leads if they just collect dust inside your CRM. Through my inbound journey I’ve learned a ton about what to do and what not to do when it comes to nurturing leads. So to help you avoid some of my mishaps and hopefully set you on a path to success, I want to share some of my thoughts on what to do after a lead comes in.
Have you ever been so stuck in the way things are, that the very idea of changing them, even for the better, just seems like too much to overcome? Well, you’re not alone. Today, businesses all over the globe must embrace the fact that the buyer is now in the driver's seat and perception is everything. Now, I’m not one to say that every traditional marketing tactic no longer works. I also don’t believe that digital marketing is the cure for everything. What I plan to address and advocate in this post is simple, if we want to grow our businesses, we must be ok with change, even if it hurts.Read More