Traditional forms of marketing like TV commercials, direct mail, and print advertising have been losing their effectiveness for years. Our culture has become so accustomed to being marketed to, that we have learned to just ignore it. What makes matters worse is these forms of outreach are extremely expensive, making the risk even greater for smaller businesses trying to get their name out. After decades of doing the same thing with diminishing results, something had to change. Inbound Marketing was born out of this need for something different. Instead of interrupting people's lives with unwanted messages, the goal of inbound is to engage and attract people by offering answers to their questions. But what happens when we lose focus on our primary goal as inbound marketers? In order to make sure we maintain our focus, let’s take a crash course in inbound marketing etiquette.
On September 1, 2016, Google launched a massive local algorithm update, known as “Possum” in the SEO community. While we are still learning the full implications of this update, there are a few things we do know. Based on evidence from a number of tests, this update only impacted ranking in the 3-pack and Local Finder (Local results or Google Maps results). The main purpose of this update was to diversify the local results and also prevent spam from ranking as well. Some in the industry are calling this the biggest update to Local since Pigeon in 2014.
When you read the statistics on the benefits of aligning marketing and sales for B2B organizations, you can’t help but sit up and take notice. Here are a few that caught my attention recently:Read More
When investing in a marketing strategy, making sure you get a return is paramount. After all, isn’t that why you invested in the first place? While increased revenue us one area you’ll be sure to track, there are a number of other returns that often get overlooked. Inbound Marketing is about more than just generating leads and sales, it’s about building a company that can scale and continue to grow over time. So what other returns on investment should you be looking for from your investment in an inbound marketing strategy?Read More