Aug 29, 2016 6:30:00 AM

Can A Brand or Business Really Care About Its Audience?

Trust is the glue of life. It's the most essential ingredient in effective communication. It's the foundational principle that holds all relationships. -  Stephen Covey
 
One of the most important assets a person, business or organization can acquire is trust. Without trust, success is unlikely and if material success is achieved, it's rarely fulfilling. In a world of corporate skepticism and doubt, the question that has been mulling around in my mind for quite some time is, “can a business really care about its audience?” After wrestling with this thought, I have come to the conclusion that yes it can, but only if that business makes it a priority.
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Aug 26, 2016 8:24:49 AM

How Well Do You Know Your Audience? [VIDEO]


Successful inbound marketing and sales campaigns must be built on a solid foundation. The best place to start is to define your target audience. We do this by creating "buyer personas." A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. (HubSpot).  While there is a lot of good content about personas online, most of the execution in creating personas is less than satisfactory. So how can we create buyer personas that go deeper than basic demographics and assumptions? Watch the video below to learn more.

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Aug 24, 2016 6:30:00 AM

Oh Sh!t I’m Getting Leads. Now What?


You’ve launched your first inbound marketing campaign and now leads are starting to come in. So, now what do you do? We often get so focused on generating leads that we don’t have a clear plan of action once someone engages with us. After a visitor becomes a lead is when the real work begins.  

How you handle your leads is just as important (if not more) than generating them in the first place. Because what good are leads if they just collect dust inside your CRM. Through my inbound journey I’ve learned a ton about what to do and what not to do when it comes to nurturing leads. So to help you avoid some of my mishaps and hopefully set you on a path to success, I want to share some of my thoughts on what to do after a lead comes in.

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Aug 22, 2016 6:30:00 AM

How Engineering Firms Can Maximize Their Influence On LinkedIn

How does a small to mid-sized engineering firm even begin to be noticed online within their industry? The answer: Increase your online presence where your customers and employees hang out. That place is LinkedIn. As a platform for social networking, LinkedIn has become an incredible source of new business and new talent in the B2B market. According to Statista.com, as of the spring of 2016, LinkedIn had 450 million users. LinkedIn offers a platform for professionals to network with each other and for businesses to expand their influence.
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Aug 17, 2016 6:30:00 AM

Is Your Marketing Strategy Stuck? Now is the Time to Choose Change.

Have you ever been so stuck in the way things are, that the very idea of changing them, even for the better, just seems like too much to overcome? Well, you’re not alone. Today, businesses all over the globe must embrace the fact that the buyer is now in the driver's seat and perception is everything. Now, I’m not one to say that every traditional marketing tactic no longer works. I also don’t believe that digital marketing is the cure for everything. What I plan to address and advocate in this post is simple, if we want to grow our businesses, we must be ok with change, even if it hurts.

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