Oct 24, 2016 9:23:12 AM

5 Practical Things Leaders Can do to Develop Empathy Skills

Empathy. This simple word is full of potential and has the ability to move us towards our core purpose as humans. Regardless of race, ethnicity, cultural or religious backgrounds, at our core, we all have one desire, to belong. Our lives are a constant journey to find significance and security not in things, but in others. But for many the word “empathy” is greatly misunderstood. While empathy is a right brain activity, it is far from being a touchy-feely topic. In order for leaders and business owners to succeed in the “connection economy,” developing empathy skills is essential.

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Oct 21, 2016 10:21:36 AM

Google Update: The Great Index Divide

The team over at Google Search is keeping us all busy to end out the year! If September's major updates to both local and the core algorithm weren't enough, now Google has let us in on their next planned update. The announcement came in the keynote from Gary Illyes at Google (basically the new Matt Cutts) on Thursday at Pubcon Vegas 2016. In the next few months, Google is planning on dividing their index between mobile and desktop. But here's the kicker, the MOBILE index will be the primary index. Check out the video below see what you can do to prepare.

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Oct 20, 2016 6:30:00 AM

INBOUND GOES TO COLLEGE: 4 Ways Inbound Can Leap to the Next Level

I had the privilege this month of getting to share with students at Florida Institute of Technology as well as my alma mater The University of North Florida. In both cases, I was amazed at how the students were so driven to learn from me. It also surprised me that most were entirely unaware that Inbound Marketing even existed. Since I spend a majority of my life interfacing with others in my field as well as my clients, I assumed that the world outside my inbound bubble was aware of our existence. Coming out of this experience I have come to realize that we in the world of inbound marketing have not yet crossed the chasm into the mainstream and that our industry is still in the early stages of what we can accomplish. 

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Oct 17, 2016 7:57:06 AM

12 Digital Marketing Stats to get you ready for the 2016 Holiday Push

As the 4th quarter is well underway, many businesses are gearing up for a final push into the holiday shopping season to give their end of the year revenue a boost. For many, it’s the 4th quarter that either makes or breaks the year. 2016 has had its share of economic ups and downs and the fast approaching US election leaves many feeling uncertain of what’s to come. While we could do our best to predict the future, I’m sure we would be way off. Instead, let’s take a look back at some impressive stats from 2015 to get us pumped up for the holiday push.
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Oct 12, 2016 6:25:00 AM

Not all Leads are Created Equal: The Power of Saying No Thank You

I tend to enjoy learning things the hard way. Well, maybe enjoy is the wrong word but nonetheless, experience has always proven to be my best teacher. As an agency owner, I choose to focus on working with high-tech engineering firms and local businesses who shared our same passion for connecting with their audience. The goal was to set a clear line between those we will do work with and those we won’t. While this line was drawn, there have been times when I made exceptions. Sometimes it worked out, but most of the time it didn’t end well. Learning to say no to some opportunities makes room for better ones and saves you a ton of headaches. 

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