Dec 5, 2016 6:30:00 AM

Why You Need Marketing Automation Software for Your Inbound Strategy

So you're thinking of getting started with Inbound Marketing. You've seen the shift in consumer behavior and wanted to get in before your competition does. As a smaller business, you are very budget conscious and want to make sure that it's cost-effective and delivers a great ROI. You understand the channels, such as blogging, social, email, etc. but are unsure if you need an all-in-one automation software to help you carry out your efforts. In this video, I want to share about the importance of having the right tools when executing an inbound marketing strategy. 

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Dec 2, 2016 6:30:00 AM

15 SEO Interview Questions to ask before hiring an AGENCY - [Infographic]

So you're ready to implement an SEO strategy. You've seen the move in user behavior and want to start driving traffic to your site or local business using search. The first thing most businesses do in this predicament is... search for agencies on Google. But how can you be sure that you are hiring a real SEO? Knowing the right questions to ask can be the difference between SEO success or complete frustration. 
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Nov 30, 2016 6:30:00 AM

Why Inbound Automation Software is Worth the Investment

Marketing your business online takes a lot more than just a blog and being active on social. Companies that succeed do so by creating relationships and then nurturing those relationships into customers. This shift in consumer behavior has lead to the rise of what we call “inbound marketing.” Unlike traditional marketing that pushes people towards products and services, inbound seeks to pull people towards their services by educating and engaging people where they are. Inbound is comprised of a number of tactics and strategies such as SEO, social media marketing, SEM, blogging, lead nurturing and more. The power of inbound comes through connecting all your efforts and focusing them on a single goal. This is why using an all-in-one automation software is crucial for your success and delivering the best ROI.

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Nov 28, 2016 8:56:03 AM

How to Prepare Your Website for Google's Mobile First Index

If you have a website and generate business through that website, paying attention to the updates over at Google Search is a smart move. Many people ask why we focus so much on Google when it comes to search. Google owns about 75% of all online searches. As the industry leader in search, they set the trends and the tone for the industry. As an online marketer, my goal is to deliver the best results as well as educate my clients and audience. In this episode of the SMA Marketing Minute, we take a look at what you can do to prepare for Google's upcoming switch to the mobile-first index.

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Nov 23, 2016 6:30:00 AM

Marketing Personalization: Reaching Your Audience in Their Context


To effectively communicate your message, creating the right context is essential. Marketing Personalization has opened the door to more efficient online marketing by helping businesses create the right context on an individual level. As Millennials and Gen Z take over as the dominant groups driving the economy, marketing philosophy and tactics have to adapt to them. "Members of this new generation have an 8-second attention span, down from 12 seconds in 2000." (Bloomberg) This is just one of the many trends that are pushing marketing technology to look for creative solutions to reach this new group of buyers. The winners will be the ones that embrace the change and cash in before it's "mainstream."

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Nov 21, 2016 6:30:00 AM

Content Marketing Rule #1 - KISS: Keep It Straight & Simple

The internet is full of content and sadly, much of it is junk. Content is essential for any brand, agency or company looking to get found and create connections. Content marketing is only a powerful tool when you do it right. Just hitting publish isn’t going to get you where you want to go. Quality is just as important as quantity. So when it comes to creating stellar content, let’s look at the #1 rule for success, KISS: Keep It Straight & Simple.

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