Search engine optimization has long been a staple of the modern marketer and, by extension, online businesses. As SEO has grown it's expanded to more areas than just organic search. For small businesses, local SEO is essential to drive local traffic that converts. There are differences in these different SEO strategies even though they both share similar goals. Localized results are the ones that people get when they look for something in a geographic location.
These results are different than the ones given to users who search for generalized terms. They offer your business a chance to stand out to people shopping in your community. Check out the handy infographic below to learn how to get started and what opportunities await when you harness local SEO.
The Potential Benefits and Rewards When Targeting Local SEO
There are plenty of potential benefits when you start targeting local results. Here are just some of the potential outcomes that come along with better serving and understanding your local users:
- 50% of local searches lead to store visits within one day
- Over 60% of customers have used local information in ads
- 88% of customers trust local online reviews as much as personal recommendations
- 18% of local mobile searchers make a purchase within one day
As you can see, local SEO is an excellent way to make your business stand out in the results when people are searching in your area. Next, take a look at this infographic from on blast blog that will show you how to get started with your local SEO strategy.
If you need help building or executing a local SEO strategy, feel free to contact us here. We've helped hundreds of local businesses grow their reach online. Also, let us know how you’ve started your local SEO efforts in the comments below!