Mar 17, 2017 6:30:00 AM

How to Balance Empathy and Data to Make Better Decisions

Data is everywhere. We can track just about anything; website visits, click-though-rates, user behavior, shopping cart abandonment, the list goes on. Nearly every click, transaction, and engagement is being tracked and analyzed by someone or some machine. With all of this data available to use, why do so many businesses and marketing campaigns struggle to have success? While data can give us a good picture of what’s going on, it can’t replace the most important tool we all have access too, empathy.

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