SMA Marketing Blog

The SMA Marketing Blog

3 Tips to for Turning All Those Metrics Into Actionable Data

The amount of data business owners and employees are faced with today is truly alarming. While everyone can agree that it’s important to understand basic information about your customers and what they respond to, it can be very difficult to.

Why Every Marketing Team Should Have a BI Strategy

Do you know if your marketing strategy is working or are you relying solely on hunches? Don't get me wrong, intuition is great, but tracking your results and using data to make smarter decisions is what the best organizations in the world do..

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